I really feel the GB are delusional, they have some idea of what they are doing as corporation executives they are privy to a lot more info then the average congregation drone but are still under the delusion that they are calling the shots for God's earthly organization.
Their present downsizing due to lack of funds shows that their understanding of how to make this printing company profitable is seriously lacking and headed toward bankruptcy due to their delusional state based on wishful thinking.